Issues and advances in product positioning models in marketing research
نویسندگان
چکیده
منابع مشابه
the investigation of research articles in applied linguistics: convergence and divergence in iranian elt context
چکیده ندارد.
Marketing 8112 Perceptual Maps and Product Positioning
Why Perceptual Mapping? Most products and services have many physical and intangible attributes with varied consequences for a would-be purchaser. An automobile is not merely "an automobile." Rather, for a consumer, it is a bundle of objective and subjective characteristics (size, color, ease of handling, roominess, comfort, price, and so on) and consequences (such as feelings of pride, power, ...
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abstract in written mode of language, metadiscourse markers are used commonly to help writers in general and academic writers in particular to produce coherent and professional texts. the purpose of the present study was to compare introduction sections of applied linguistics and physics articles regarding their use of interactive and interactional metadiscourse markers based on the model pro...
15 صفحه اولPricing Models in Marketing Research
Pricing a product is one of the most important decisions an organization can make. Marketing research has developed several different approaches to price optimization. They include direct methods such as estimation of willingness to pay, indirect methods such as Gabor-Granger and van Westendorp techniques, and product/price mix methods such as various discrete choice models. All of them are wid...
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Eyewitnesses are often called upon to report information about what they have seen. A wealth of research from the past century has demonstrated, however, that eyewitness memory is malleable and vulnerable to distorting influences, including the effects of misinformation. In this article, we review recent developments in research related to the misinformation effect, including individual differe...
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ژورنال
عنوان ژورنال: Mathematical and Computer Modelling
سال: 1988
ISSN: 0895-7177
DOI: 10.1016/0895-7177(88)90185-9